​Many new business owners will announce their idea, open their business, and turn on their website without a plan, without fanfare, without a proper launch because they don’t want the “added stress” of a launch. Sound familiar? 

Unfortunately doing it that way usually falls flat and leaves new business owners feeling despair over the state of their new business. Listen, the sound of crickets doesn’t mean you have a bad business idea, it probably means you didn’t tell anyone about it! 

Launches, whether it’s a new business entirely or a new product or service within an existing business, are a fantastic and strategic way to grow your community, expand brand awareness, and fuel your content marketing strategy. 

Taking a vacation away from work is good for your soul, mind, and body. The change in pace and environment can stir creative thoughts that can push your business forward when you return. The break will allow your mind to rest and reset. And your body will appreciate the additional sleep that vacation can provide. No one was made to work 24/7. Even robots get powered down for maintenance once and awhile. 

Here are 5 reasons why you should plan to take a vacation. ​

​Canva is a great tool for easily creating static images, digital posters, and marketing materials. When compared to other professional tools like Adobe Illustrator, it’s much easier to use and much more affordable. Many small business owners fall in love with Canva and unfortunately make many mistakes with it. Here are the top mistakes I see very often: 

​You don’t want to deal with a website. You feel like you can’t possibly add another thing to your plate. Thinking about a website gives you a headache.  You don’t even know how you’d go about setting one up. You looked up how much they cost and you definitely don’t have thousands of dollars to spend. 

Sound familiar? 

You’re not alone. While there are some people who are super excited to get a website up and running, the reality is that most small business owners are overwhelmed with even the thought of a website. If that’s you, you’re probably wondering “do I really need a website?”. I’m here to help you bootstrap and DIY your passion into a profitable business. So let’s get into it. 

​​Etsy boasts over 40 million shoppers. With those kind of numbers, you are probably contemplating if you should hop on the Etsy train. Many successful business owners have started their business on Etsy. Even today Etsy is a great platform to start your business on! 

Most people can identify a handful of brands simply by looking at the logo or aesthetic, and that’s something you want for your own brand. You want recognition and clarity in your branding, because first impressions matter. But if you’re reading this, you’re probably not happy with your current branding. You might be looking at your own brand and asking yourself if it's time for a rebrand. ​

You're probably already on Facebook, but you might be wondering how to make using the platform worth your time and energy. If you are, you're in the right place. The good news is that with a little strategy and know how, you CAN improve your Facebook Reach! Let's get into it.