Small business advice personalized for those who are new to business
As a small business owner, you’re probably wondering if investing in email marketing and newsletters is a good strategy to get more customers and ultimately grow your business. New business owners are quick to jump on social media marketing, but often forget or don’t know about email marketing. Here are five reasons why you shouldn’t forget about email marketing for business!
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1) You own it.
Unlike your social media following, you own your email list. If you were to get locked out of your social media account tomorrow, how would you get in touch with your fans and followers? If Instagram were to shut down, would you still have a business? If you were to get banned from Facebook, would you still be able to sell your products? Owning your email list means that once your fans and followers have given their consent to be on your email list, your business has unlimited access to that list. Your email list is a unique combination of names and emails that you have the right to email. No two businesses will have the same list–or at least they really shouldn’t! Practically speaking, your email list can be brought with you no matter what email marketing software you use. For example, if you make the switch from Mailchimp to Flodesk (like I did, and highly recommend), you can bring your email list with you! No more starting from zero!
2. You can stay front of mind.
Do you ever hear about a clever product or service, but then never think about them again? This is because they didn’t stay in front of you. The products and services that are most often bought are the ones that are prevalent, in front of their ideal customers for a long time. Email marketing allows you to stay at the front of mind for your customers in a way that’s not social media. Email marketing also allows you to keep in touch with past customers long after they’ve made their purchase, so they’ll remember to recommend you and even come back again for a repeat order.
3. People actually read their emails.
The open rate on emails is 100x better than the average organic reach rate on Facebook and Instagram. On average, your static Facebook or Instagram post will only reach 3% of your followers (that’s not even engagement, which is usually 3% of the reach). That means if you have 1000 followers, only 30 will see your post, and maybe 1 person will engage with it. Whereas, email marketing has an average of 30% open rate, so if you have 1000 email contacts, 300 will likely open and read your email–that’s 270 more people!
4. It's versatile!
Email marketing is extremely versatile! You can keep in touch with past customers, welcome new potential customers, share and link your content from all over the internet–no matter where you are posting, share updates to policies and other important news updates, and of course, SELL!
5. It's a second chance!
My favorite thing about email marketing is that it provides you with second chances. How many website visitors do you get? What makes someone return to your website? Do you think they’ll just remember to go visit your obscure website they happened upon randomly one time? Nope! Not unless you remind them why they should return! And how do you get in touch with them? Via email marketing! Including a way for them to sign up on your website, helps ensure that if they are really interested in your product or service, they have a way to be reminded of you.
Email marketing is really a great and underrated way to grow your business. It’s only one piece of your overall marketing strategy. It’s an essential piece of the online marketing puzzle. Do you have a marketing strategy?
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Hey! My name is Christine and I'm an entrepreneur and small business coach. I've learned most of what I know through trial and error. I help women who are new to business to take their next steps with confidence and clarity.