​You’ve probably heard about Canva, the Australian graphic design platform launched in 2013 that helps you create social media graphics, marketing materials, and other visuals. You probably have even played around with their free plan and created social media posts and other visuals for your small business. But you might be wondering if the Canva Pro subscription is worth the annual fee of $119.99. Here’s 5 pros and cons to weigh when considering Canva Pro as a tool for your business. 

There’s a big myth going about social media. You’ll see social media “gurus” and “experts” share this frequently, both explicitly and implicitly. And the myth is this: social media is absolutely necessary in order for your business to be successful. 

The truth is that social media isn’t necessary for every business. Some business types have a larger opportunity to succeed on social media, while for some it will always be a bit of an uphill battle. How can you decide if you should partake or avoid it? Here’s three situations where it might be better to avoid social media. 

​Blogs got their start in the internet boom during the late 90s. Blogs, which got their name from “web-log” (you’re welcome for that bit of trivia), are a series of self-published posts or articles on a website. There are many different types of blogs and not all blogs are created equal. Some blogs are quite casual which often seem like digital diaries, while others are quite professional. Many businesses have blogs that compliment their online presence. My purpose in this blog is to serve my current clients and to attract new clients through relevant (and helpful!) content that leads them to my small business coaching services. Since I started blogging consistently in 2018, I’ve learned quite a lot and here are five mistakes I’ve made. Learn from my mistakes and let them propel your blogging efforts even further.  

This post may include affiliate links in which we earn a small commission without any additional cost to you. All opinions are our own. ​

​You’ve seen them around. You’ve gotten plenty of party invites. And you might be even envious of someone on social media bragging about this new life changing opportunity. Yes, friends, I’m talking about MLMs. So let’s dig into it. Attending a party is one thing, but is jumping into a multi-level marketing company a good business move? 

​As a small business owner, you’re probably wondering if investing in email marketing and newsletters is a good strategy to get more customers and ultimately grow your business. New business owners are quick to jump on social media marketing, but often forget or don’t know about email marketing. Here are five reasons why you shouldn’t forget about email marketing for business!