​You’ve probably heard about Canva, the Australian graphic design platform launched in 2013 that helps you create social media graphics, marketing materials, and other visuals. You probably have even played around with their free plan and created social media posts and other visuals for your small business. But you might be wondering if the Canva Pro subscription is worth the annual fee of $119.99. Here’s 5 pros and cons to weigh when considering Canva Pro as a tool for your business. 

​​Are you struggling to get views, saves, and sales on Etsy? Even if you had initial success on Etsy, it’s pretty common for your Etsy sales to slow down after a time. But you don’t have to let it stay that way. The truth is that although I’ve written before about how Etsy is a great place to get your business started, you can’t rely on Etsy alone to make sales and grow your business. 

​Do you have a love and hate relationship with social media? Perhaps you love it when it’s good, hate it when it’s bad. You love using it to connect with friends, but hate “all the fake” you regularly see. Maybe you love consuming it yourself, but the thought of having to actually make your own posts (or show your own face, gasp!) on social media has you paralyzed. “I want to run my business, but I don’t want anything to do with social media.” Does that sound familiar? 

For a myriad of different reasons, social media can be a big hangup for new business owners. So you might even be asking yourself if it’s really even needed. Here’s three reasons why you should plan on incorporating social media into your business. 

​Soloprenuer is a trendy new word that means someone who works alone in their business. A lot of people have been using this word as a descriptor, adding it to their Instagram bios and email signatures. Heck, I might have even said (or typed) it at one point. However, now a few years into this building businesses thing, I can firmly say being a soloprenuer isn’t a good thing. And here is why... 

​Canva is a great tool for easily creating static images, digital posters, and marketing materials. When compared to other professional tools like Adobe Illustrator, it’s much easier to use and much more affordable. Many small business owners fall in love with Canva and unfortunately make many mistakes with it. Here are the top mistakes I see very often: 

Most people can identify a handful of brands simply by looking at the logo or aesthetic, and that’s something you want for your own brand. You want recognition and clarity in your branding, because first impressions matter. But if you’re reading this, you’re probably not happy with your current branding. You might be looking at your own brand and asking yourself if it's time for a rebrand. ​

​At first glance, picking a business name is easy. But quickly you realize that it’s not as easy as you once thought. So after laboring at picking a business name, how do you know if the one you’ve got is good?