Small business advice personalized for those who are new to business
Did you start your Etsy shop with initial success but now you’ve had trouble getting more sales since? You’re not alone. It’s pretty common after you start your Etsy shop for things to slow down. But now isn’t the time to throw in the towel and give up altogether. There’s a lot you can do organically to increase your Etsy views and sales. Here’s my top five tips:
1) Update your listings with great pictures
Remember that your customers cannot touch or feel your products, they are relying completely on your photos and descriptions to tell them everything they need to know before they make a purchase. Photos with bad lighting, poor angles, or distracting backgrounds are almost always an immediate pass for buyers. They can find a similar item with a fantastic picture and that is what they’ll end up buying. Invest in learning how to take great product pictures and get it done. When you’re a beginning shop, it doesn’t usually make sense to outsource this task until you’ve proven your concept. Chances are your phone has a great camera, you just need to learn how to use it. Don’t sleep on great pictures.
2) Update your listings with great descriptions
Your customers cannot touch or feel your products, they are relying on description to tell them everything they need to know about your product. The Etsy algorithm is depending on you to write accurate and detailed descriptions so they can suggest your products to buyers who are most likely to purchase them. If your description is too short or inaccurate, you are losing out on potential sales. Here are some questions to get you thinking about what to write about in your description.
3) Add new listings to your shop
When was the last time you added a brand new listing to your shop? Adding new listings can help boost your Etsy sales. When you list new items, they are ranked a little higher on search results than items that have been online for awhile but aren’t best sellers. You have a higher chance of selling new items as well as reaching new customers through those new item listings. New items also give your past customers a reason to come visit your shop again. They might even receive an Etsy notification letting them know that your shop has new items.
4) Run a sale
Running a sale can help your shop wake up. If you already have loyal customers, a small discount might be all they need to make another purchase. Especially if you don’t run sales often, running a sale can trigger new orders. When you run a sale on Etsy, be sure to use Etsy’s sale feature instead of just lowering the item’s price. Use the announcement feature to announce why you’re having a sale and always give a reason for the sale.
5) Get an Etsy Audit
Sometimes what you need to help your Etsy shop is to get a second opinion. When you ask for a second opinion, you need someone with experience, not just someone with an opinion. With over 3500 sales on Shopify, Etsy, Ebay, and Poshmark, I have the experience to give you a detailed audit and review of your Etsy store. You can learn more about my Online Store Audit & Review Service here.
Not quite ready for a paid audit and review? Get my FREE Etsy Shop Self Assessment worksheet.
I help women who want to turn their passion into profit take their next steps with clarity and confidence using business planning, strategy, marketing, coaching and accountability.
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Hey! My name is Christine and I'm an entrepreneur and small business coach. I've learned most of what I know through trial and error. I help women who are new to business to take their next steps with confidence and clarity.