Why Etsy Alone Isn't Enough to Grow Your Business

​​Are you struggling to get views, saves, and sales on Etsy? Even if you had initial success on Etsy, it’s pretty common for your Etsy sales to slow down after a time. But you don’t have to let it stay that way. The truth is that although I’ve written before about how Etsy is a great place to get your business started, you can’t rely on Etsy alone to make sales and grow your business. 

The best shops on Etsy aren’t only relying on Etsy to bring them sales, they’re putting in the work improving their shops to generate better SEO results and they have a business marketing strategy that brings in traffic from all over the web. 

Etsy wants you to make money because then they make money, but they don’t have a particular interest in your shop specifically. They have millions of Etsy shops, there’s no way they even could be individually interested in every shop. Their number one priority is to obtain and keep customers on the platform, they do this by organizing their website in the best way that keeps customers engaged the longest. They promote similar items alongside other similar items to people who are searching for those items so customers keep seeing things they love and experience a personalized storefront. Etsy groups these items in similar batches using keywords that you write on your listings. This is why your titles, tags, and descriptions are so important. Etsy does not write these things for you, you do. You need to help Etsy help you by writing fantastically accurate titles, tags, and descriptions. This will help your listings show up better on Etsy and on search engines. 

Even if you have fantastic keywords and SEO, you can still boost your Etsy sales even further by having a dedicated business marketing strategy. Your goal is to get more traffic to your Etsy shop. How do you know if that’s working? Well, one of things I love about Etsy is that they give you DATA GALORE in an easy to understand Stats page. Your Etsy Shop Stats page will tell you exactly where your shop traffic is coming from, all you have to do is check it out! For my Etsy shop, about 60-70% of my traffic comes directly from Etsy and Etsy search. That means most of my customers are finding me on Etsy. I bring about 30-40% of the traffic myself, through direct links and social media referral links. That’s from the work I do to promote my shop on my own through networking, advertising, and social media strategy. 

Bringing your own traffic to Etsy is a great practice to start now. As a website owner, you are solely responsible for bringing all the traffic to your site. This is usually something that trips up Etsy sellers who make the jump from Etsy to their own website. Get in the habit of creating your own traffic now so when you make the leap from selling on Etsy to your own website, you are ahead of the game. A great marketing strategy can help you make sales on Etsy now, and create a loyal following for your own website launch later. 

There’s so many great things about Etsy, but if you’re struggling to get sales and make it profitable, I can help. I help women who want to turn their passion into profit take their next steps with clarity and confidence using business planning, strategy, marketing, coaching and accountability. 

Your first call is free! Book your session today. I’d love to get to know you, your Etsy shop, and your business and see if I’m the right coach for you!
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How I Can Help YOUR Etsy Shop: 

1) Get the FREE Esty Shop Self Assessment worksheet! 

2) Get your Etsy shop reviewed! 

3) Get one-on-one business coaching for your Etsy business! 

​Hey! I’m Christine. I’m a small business coach who helps women who are new to business turn their passion into profit. Your first coaching call with me is completely free, and it’s not a sales pitch. Let me help you sift through the mental clutter and come up with a plan that’ll help you turn your passion into a profitable business.

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