Small business advice personalized for those who are new to business
Soloprenuer is a trendy new word that means someone who works alone in their business. A lot of people have been using this word as a descriptor, adding it to their Instagram bios and email signatures. Heck, I might have even said (or typed) it at one point. However, now a few years into this building businesses thing, I can firmly say being a soloprenuer isn’t a good thing. And here is why...
To be clear: It’s not the word that I’m against. You can use if it you really like it. I’m against the idea that being a lone wolf in business is a good thing. If you’ve been around here long enough you’ve heard me say, we were never meant to do business alone.
This is one of the strong tenants of my brand. Even though I’m helping you bootstrap and DIY your passion into a profitable business, I strongly believe you aren’t supposed to do it all alone.
Business is a Social Activity
Business is meant to be done in community, a social ecosystem of mentors, peers, suppliers, designers, customers, and more. Entrepreneur is a word of French origins (disclaimer, I do not speak French, so please bare with me on this). Entre means between and Prenuer means parts or pieces. Entrepreneur is someone who is between the parts and pieces (of business), kind of like a middleman (but without the negative connotations). A true entrepreneur has to have a social network (and I’m not talking Facebook here, folks). We’re the connecting link, we connect those who have to those who want what they have.
Humans are Social Creatures
I’m an introvert and one of my favorite things about being self employed and working from home is that I don’t have to go out in “the real world” any day I don’t want to. But whether you’re an introvert or an extrovert, we are social creatures. If the pandemic taught me anything, it was that isolation isn’t good for people. When we’re isolated our crazy, mean, and judgmental sides come out. I believe we were created to be social with one another. Stealing a line from Genesis “God saw that it wasn’t good for man to be alone”. God has a trinity, Jesus had twelve, Adam had Eve. So, why do we think we're suppose to do business all on our own? In our businesses, we should have a support network at the very least, people who can encourage us and cheer us on.
How to Grow Your Social Network
Now how do you grow your social network for business and for support? You can dig into your niche more, hangout where your customers hang out, and be intentional about seeking mentorship and peer support. I believe “in person” support (or support from friends you know personally) is much better than support from strangers on the internet, but I’m not one to look a gift horse in the mouth. You can absolutely find camaraderie on the internet, for free and also in paid communities.
If you don’t have a support system yet, I’d love to be a part of your support system. I coach women who are new to business to bootstrap and DIY their passion into a profitable business. Your first coaching session is free so you can see if I’m the right coach for you! I also host Action & Accountability Groups which are small groups of women who are new to business looking for community, practical education, and peer accountability. I’d love to have you join our next group!
P.s. Does it feel weird to think about paying for community or support online? Think of it like this: in real life you certainly could meet friends in free places like a dog park or library. But you also meet friends (sometimes develop deeper friendships) in paid places like gyms or health classes, or college. You aren’t paying for the friends, you’re paying to use the space where you meet friends. Online community is similar, all you have to do is show up. So where will you be showing up?
Hey! My name is Christine and I'm an entrepreneur and small business coach. I've learned most of what I know through trial and error. I help women who are new to business to take their next steps with confidence and clarity.