Small business advice personalized for those who are new to business
Are you running your Etsy shop blindly? Are you just kinda going along making, listing, and selling things but not really paying attention to your numbers? If that sounds familiar, you’re missing out on key data that could help you get more Etsy sales and grow your business. So, what numbers do you need to pay attention to and what do they mean? Let’s get into it.
In your Etsy shop Stats page, there are two key numbers you should be paying attention to: traffic and conversion rate. Chances are that up until now you’ve only looked at your revenue number, you know the exciting money number! But now it’s time to pay attention to some of those other numbers. You should look closely at your traffic (views) and your conversion rate (how many of those views resulted in a purchase). Tracking these numbers will help you get a better understanding of your business and if you make a few key changes to your business, you’ll be able to see these numbers grow which will result in more sales – and a higher revenue number! You want to organically increase your traffic and your conversion rate as much as possible before you venture into advertising.
If your traffic number is low, it means that not enough people are clicking on your listings and viewing them. This could mean that your listings do not have visually appealing pictures, your items aren’t searched for often, or that your listing has poorly written titles and descriptions. It also could mean that you’re not bringing enough traffic to your Etsy shop; you’re relying on Etsy to do all the heavy lifting. In my other blog post, I’ve written about why it’s so important to bring your own traffic to Etsy.
If your conversion rate is low (anything less than 3%), it means that the people who are clicking on your listings aren’t buying. This could be for a myriad of reasons. One reason people don’t buy is that they are confused. If you confuse your customer, you lose them. This might mean your product description wasn’t informative enough or that it was too random, all over the place but not answering the right questions. Another reason is your shop isn’t trustworthy enough, this could mean you don’t have enough good reviews, your profile is too slim, or your policies aren’t supportive of the customer.
If your Etsy sales are struggling or you have a new Etsy shop, get my free Etsy Shop Self Assessment. If you’re stumped at what is keeping your customers from buying your products, it’s time to get a second opinion on your shop. You could ask a friend, post in a Facebook group, or get a professional opinion. I offer online shop audit and reviews. I also do one-on-one coaching. I help women who want to turn their passion into profit take their next steps with clarity and confidence using business planning, strategy, marketing, coaching and accountability. Your first call is free, I’d love to get to know you and your business and see if I’m the right coach for you!
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Hey! My name is Christine and I'm an entrepreneur and small business coach. I've learned most of what I know through trial and error. I help women who are new to business to take their next steps with confidence and clarity.