​As a small business owner, you’re probably wondering if investing in email marketing and newsletters is a good strategy to get more customers and ultimately grow your business. New business owners are quick to jump on social media marketing, but often forget or don’t know about email marketing. Here are five reasons why you shouldn’t forget about email marketing for business! 

​Do you have a love and hate relationship with social media? Perhaps you love it when it’s good, hate it when it’s bad. You love using it to connect with friends, but hate “all the fake” you regularly see. Maybe you love consuming it yourself, but the thought of having to actually make your own posts (or show your own face, gasp!) on social media has you paralyzed. “I want to run my business, but I don’t want anything to do with social media.” Does that sound familiar? 

For a myriad of different reasons, social media can be a big hangup for new business owners. So you might even be asking yourself if it’s really even needed. Here’s three reasons why you should plan on incorporating social media into your business. 

​Many new business owners will announce their idea, open their business, and turn on their website without a plan, without fanfare, without a proper launch because they don’t want the “added stress” of a launch. Sound familiar? 

Unfortunately doing it that way usually falls flat and leaves new business owners feeling despair over the state of their new business. Listen, the sound of crickets doesn’t mean you have a bad business idea, it probably means you didn’t tell anyone about it! 

Launches, whether it’s a new business entirely or a new product or service within an existing business, are a fantastic and strategic way to grow your community, expand brand awareness, and fuel your content marketing strategy. 

​Canva is a great tool for easily creating static images, digital posters, and marketing materials. When compared to other professional tools like Adobe Illustrator, it’s much easier to use and much more affordable. Many small business owners fall in love with Canva and unfortunately make many mistakes with it. Here are the top mistakes I see very often: 

​You don’t want to deal with a website. You feel like you can’t possibly add another thing to your plate. Thinking about a website gives you a headache.  You don’t even know how you’d go about setting one up. You looked up how much they cost and you definitely don’t have thousands of dollars to spend. 

Sound familiar? 

You’re not alone. While there are some people who are super excited to get a website up and running, the reality is that most small business owners are overwhelmed with even the thought of a website. If that’s you, you’re probably wondering “do I really need a website?”. I’m here to help you bootstrap and DIY your passion into a profitable business. So let’s get into it. 

You're probably already on Facebook, but you might be wondering how to make using the platform worth your time and energy. If you are, you're in the right place. The good news is that with a little strategy and know how, you CAN improve your Facebook Reach! Let's get into it.