Small business advice personalized for those who are new to business
Canva is a great tool for easily creating static images, digital posters, and marketing materials. When compared to other professional tools like Adobe Illustrator, it’s much easier to use and much more affordable. Many small business owners fall in love with Canva and unfortunately make many mistakes with it. Here are the top mistakes I see very often:
1. Using it like a "One-Size-Fits-All" Approach to Content Creation
Once they get comfortable using Canva, a lot of small business owners abandon other content types for the ease (and maybe a little bit of an addiction) of creating Canva graphics. In Particular, I see a lot of images with text over a picture or graphic. The problem is that these types of posts, do not perform well on Facebook and Instagram, especially when that is all that is used. They have a purpose and can be a great tool for conveying important information, but they shouldn’t be used as the only source of content type. Variety is key! Add some professional photos, candid photos, and video to spice things up!
2. Not Using a Brand Kit
Canva’s brand kit feature makes it so easy to keep consistent branding when creating designs. Using a brand kit you can save your brand’s font choices, logo, and colors. And if you create designs for more than one brand, you can have multiple brand kits!
3. Using Templates without Customizing Them
One of the perks of using Canva is having thousands of templates at your disposal for design inspiration and creation. Here’s the thing though, many of you are using them as is without any customizing! This is bad for two reasons. One, your graphics are identical to every other small business owner who also uses those templates without customizing them. Two, these graphics are diluting your overall brand image and confusing your customers! So go ahead and use the templates as inspiration. And customize any template you start with using your brand kit.
4. Not Using the Background Remover
This is a fantastic tool on Canva that I believe isn’t used nearly enough. It’s called the background remover and it does what it sounds like. It’ll remove the background of any photo. For best results, the photo should have a clear and focused subject with a minimal background. You can use the background remover on your own photos or stock images. You can clean up product photography or create more brand-cohesive designs using stock images. Here’s a few “before and after” designs using the background remover tool on some stock images from Canva.
So go ahead and use Canva, it's a great tool! But be sure to avoid these key mistakes!
Have you had trouble nailing down your branding and messaging? I can help you define your brand, messaging, and marketing in a strategy session! The first one is on me, aka free!
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Hey! My name is Christine and I'm an entrepreneur and small business coach. I've learned most of what I know through trial and error. I help women who are new to business to take their next steps with confidence and clarity.
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