When Should You Consider a Rebrand for your Business?

Most people can identify a handful of brands simply by looking at the logo or aesthetic, and that’s something you want for your own brand. You want recognition and clarity in your branding, because first impressions matter. But if you’re reading this, you’re probably not happy with your current branding. You might be looking at your own brand and asking yourself if it's time for a rebrand. ​

Why should you rebrand your business?

Poor branding will hurt your business. No matter how cute, original, or right you thought it was at the time you created it, if it’s the wrong branding it will hold your business back and hurt your future growth. You should rebrand your business when your current brand simply isn’t working anymore. How do you know if it’s your branding that’s not working or something else? Take a look at my few suggestions when you should definitely rebrand your business. If any of them apply to your business, it’s time for a rebrand! ​

1. You realize you made a mistake in your original branding.

If you’ve been in business for a while and your brand isn’t producing the results that you desire, it might be that you made a mistake in your original branding. If you’re continuing to see confused faces on your potential customers when you share your business, it’s time for a rebrand. Essentially, if your branding isn’t clear or effective, it’s time for a rebrand. If you’re not sure how effective it is, go ahead and share your logo in a business Facebook group and ask people to guess what you do (without giving any more information). They don’t have to hit the nail on the head perfectly, but they should be getting pretty darn close. ​

2. You've changed your niche.

If you started your business with one niche in mind but have since evolved into something else, it’s time for a rebrand. If you started selling baby products but found out your puppy products bring in more cash and you want to focus on pet products, it’s time to update your branding to reflect that decision. There’s nothing wrong with switching niches, sometimes we don’t know what we want until we’re already doing it.

3. Your branding has become dated.

Even national brands update their branding after a while, and so should you. Even if you haven’t been in business long, your branding could still be dated. If you started your branding inspired by a trend and that trend is now out of style, your branding could be as well. Next time, try to go for a more timeless style.

When I recently decided to rebrand my business from Girl Who Makes Lemonade to New Morning Coaching it was because I realized I made a mistake in my original branding. The name alone was too cute and not clear. I also wanted to move away from “girl” language as some potential clients thought “girl” implied I was young and inexperienced, which dissuaded their interest in working with me. The branding colors I picked previously (pink and navy blue) were a little too “girly” for some of my clients. I also didn’t have a solid logo, only a name. So, after two years of using the name, I knew it was time for a change. You can read more about naming mistakes here.

If you’re ready to rebrand your business to achieve more effective marketing, I’d love to work with you and walk through the decision making process with you.