Small business advice personalized for those who are new to business
There’s a big myth going about social media. You’ll see social media “gurus” and “experts” share this frequently, both explicitly and implicitly. And the myth is this: social media is absolutely necessary in order for your business to be successful.
The truth is that social media isn’t necessary for every business. Some business types have a larger opportunity to succeed on social media, while for some it will always be a bit of an uphill battle. How can you decide if you should partake or avoid it? Here’s three situations where it might be better to avoid social media.
#1 It’s Best To Avoid Social Media If You’re Going To Do It Very Poorly
I don’t want to support the self-defeating idea of “why bother if I’m going to suck”. However, because social media is an online public image, it’s important to commit to doing it well (or at least just okay). One of the biggest mistakes I see new business owners make with social media (it’s also a mistake I’ve made, so you’re in good company) is setting up social media platforms with their business name and logo and then doing nothing with it. Potential customers and clients do look on social media to research companies before purchasing and if your page is stale and stagnant, they might assume you’re inattentive or worse, that you’ve closed up shop!
#2 It’s Best To Avoid Social Media If Your Client Isn’t Using Social Media
If your client isn’t on social media for whatever reason, you don’t have a reason to spend much time on there unless you’re branching out and trying to gain different clients, which is another blog post for another day. If you’re asking “isn’t everyone on social media?”, the answer is no. There are plenty of pockets of people; people of the older generations, people in remote geographical areas, people of certain religious beliefs, and people with strong opinions about social media who all choose to not engage. You have to know your audience to know where they hangout to know where to reach them.
#3 It’s Okay To Avoid Social Media If Your Mental Health Is Struggling
The research shows that abundant time spent on social media is detrimental to mental health. If you already find yourself struggling with motivation, self esteem, and comparison, and you have a hard time with putting limits on your social media consumption, spending more time on social media for your business might not be the right decision for you personally. Just because you might have trouble with social media, it doesn’t mean that social media is a bad choice for your business. Hiring social media help can be the right next thing for your business without compromising your mental health.
Additionally, if your time is better spent elsewhere, don’t be afraid to outsource the task. You have natural giftings and passions that have empowered you to start your business. Lean into those and outsource the rest.
Here's the Silver Lining
Creating a social media presence for your business does not have to mean tons of wasted time, endless scrolling, or measly results. You can put in the time and effort to learn and grow and get better at social media, everyone can. Furthermore, I can help you create a system and boundaries that can help you and your business flourish even with accomplishing this dreaded task.
Get the strategy and skills you need to succeed on social media through one-on-one business coaching.
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Hey! My name is Christine and I'm an entrepreneur and small business coach. I've learned most of what I know through trial and error. I help women who are new to business to take their next steps with confidence and clarity.